Experiment Engine

Reading results

Chance to win, likely range, guardrails and the traffic split check.

• Read results: chance to win, likely range

  What the verdict, Chance to beat original and Likely range mean, and when a version is called a likely winner.

• Guardrails, watch-outs and traffic split

  The minimums before a winner is called, watch-outs that flag a version that does worse elsewhere, and the traffic split warning.

• Send test versions to GA4 and other tools

  Every assigned shopper is pushed to the data layer, so you can build a GA4 audience or segment for each version without connecting an account.