Experiment Engine

Creating a test

Plan a test, then set up page content, two-page, discount, shipping and offer tests.

• Plan a test: versions, goal and schedule

  Pick a test type, then set versions, the audience, the main goal and the schedule. Preview every version before you launch.

• Page content, two-page and template tests

  Change text or buttons on chosen pages, send shoppers to one of two pages you built, or show some an alternate theme template.

• Discount tests: percent and amount off

  Compare discount sizes, or a discount against none. Set what gets the discount, a minimum order, a cap and how it combines.

• Free shipping and delivery tests

  Find the free shipping minimum that earns the most, or hide or rename a shipping option. Check your Shopify rates first.

• Checkout tests and placing the block

  Show a message on the thank-you page, the order status page or a checkout step, then place the Experiment Engine block in Shopify's checkout editor.

• Offer tests with Freebies Engine

  Compare gift and discount offers you built in Freebies Engine, or one against no offer. The test decides who sees each offer.

• Price tests: lower or higher prices

  Compare today's price with a lower one, or a higher one on Shopify Plus. Pick the products and set the change. Page and cart prices always match.

• Test a new theme before you publish it

  Compare your live theme with up to four unpublished themes before you publish one. We never change a theme; publishing the winner is your step in Shopify admin.