Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
A/B Testing Offers: Sample Size, Stopping
A/B testing promotions on a small Shopify store: the sample size each arm needs, why peeking inflates false wins, and when to stop and decide.
Bundle Names, Pages and Savings Claims
Bundle merchandising on Shopify: names that say what is inside, contents shown at a glance, and savings claims that follow the FTC pricing guides.
Kids' Product Promotions and CPSC Rules
Promotions for children's product stores: the CPSC definition of a children's product, choking hazard warnings in online listings and COPPA email rules.
Upsells for Returning Customers by Segment
Returning customer upsells on Shopify: what the recommendation block shows every shopper, what a segment can limit, and how to price an add-on for repeat buyers
Shipping Promises and the FTC 30-Day Rule
What the FTC's Mail, Internet or Telephone Order Rule asks of a Shopify store that promises ship dates: a reasonable basis, delay notices and refunds.
Apparel Promotions That Survive Returns
Apparel promotions that hold up after returns: return-aware discount math, gift tiers, multi-unit offers and the state clothing tax rules that change the price.
Attach Rate: Measure It, Then Raise It
Accessory attach rate for Shopify stores: compute it from your order export, pick the pairs to watch, and four ways to raise it without discounting.
Average Order Value: Formula and 12 Levers
Average order value explained: how Shopify calculates it, why it misleads on its own, and 12 levers that raise it without giving away your margin.
Back-to-School Promotions Beyond Supplies
Back to school promotions for stores that do not sell school supplies: timing by state tax holidays, bundles for dorm and lunch, and offers for parents.
Beauty Promotions: Samples, Minis, Bundles
Beauty ecommerce promotions that protect margin: samples and minis as gifts, regimen bundles, seasonal windows and the FDA labeling points for samples.
BFCM Margin Math: Offers That Survive
Black Friday margin math: compare a 30% discount, gift tiers, BOGO and free shipping on profit per order, with every assumption stated in USD.
Black Friday Cyber Monday Offer Plan (US)
A Black Friday Cyber Monday offer plan for US Shopify stores: dates for 2026 and 2027, a week-by-week schedule, and which offer to run on which day.