Margin-safe discounting
Guides on margin-safe discounting for Shopify stores.
Break-Even Discount: Extra Volume You Need
Break even discount math: how many extra sales a discount needs, the formula, a lookup table by margin and discount, and how to use it before a sale.
Campaign-Only Codes for Email and Creators
A campaign discount code that works only from one tagged link: when to use it for email or creators, where it leaks and how to read the result.
Why a 15% Discount Costs More Than Expected
The cost of discounting, in dollars: how a 15% discount cuts profit per order by far more than 15%, the extra sales you need, and cheaper alternatives.
Discount Codes vs Automatic Discounts
Discount codes vs automatic discounts on Shopify: limits, combinations, where each shows, and which to use for email, creators, sitewide sales and gifts.
Stop Training Shoppers to Wait for Sales
Constant sales teach shoppers to wait and can make your "regular price" claims risky under FTC pricing guides. How to promote without discount fatigue.
Discount Floors So Promos Never Lose Money
Set a minimum margin discount floor from cost per item so no promotion sells below your target: the formula, where Shopify stores costs, and a pre-launch check.
Discount Messages Shoppers See at Checkout
What shoppers see when a Shopify discount applies: discount titles in cart and checkout, wording that avoids confusion, and the FTC rules on free offers.
Shopify Discount Stacking, Explained
How Shopify discount stacking works: the three discount classes, which combinations you can allow, the order they apply in, and four worked carts.
Tiered Cart Discounts on Shopify: Setup
Set up tiered cart discounts on Shopify (spend 100 save 5%, 200 save 10%): native options, combinations, where tiers leak margin, and a safe ladder.
Unique Discount Codes for Creators, Email
Create unique one-time discount codes on Shopify for creators and email: how to generate them, limit each to one use, track results and disclose creator deals.
VIP and Wholesale Pricing Without Leaks
VIP and wholesale pricing on Shopify without public codes: discounts limited to customer segments, B2B catalogs where your plan has them, and volume tiers.
Shopify Volume Discounts: Pricing Ladders
Set up volume discounts on Shopify: native minimum-quantity discounts, B2B quantity rules, and how to build a 2-3-4 unit pricing ladder that keeps margin.