US retail calendar
Guides on us retail calendar for Shopify stores.
Back-to-School Promotions Beyond Supplies
Back to school promotions for stores that do not sell school supplies: timing by state tax holidays, bundles for dorm and lunch, and offers for parents.
BFCM Margin Math: Offers That Survive
Black Friday margin math: compare a 30% discount, gift tiers, BOGO and free shipping on profit per order, with every assumption stated in USD.
Black Friday Cyber Monday Offer Plan (US)
A Black Friday Cyber Monday offer plan for US Shopify stores: dates for 2026 and 2027, a week-by-week schedule, and which offer to run on which day.
Black Friday Free Gift Ideas by Category
Black Friday free gift ideas for beauty, apparel, wellness, coffee and home stores, with a cost ceiling per gift and shipping-weight checks for each.
Father's Day Offers: A Six-Week 2027 Plan
Father's Day 2027 falls on Sunday, June 20. A six-week offer plan for Shopify stores: gift sets, a gift-with-purchase tier and a last order day you can keep.
Holiday Offer Calendar: October to January
A holiday offer calendar from October to January for US Shopify stores: key dates, carrier shipping cutoffs, and the offer to run in each window.
Memorial Day, July 4 and Labor Day Offers
Holiday weekend sales for 2027: Memorial Day, July 4 and Labor Day dates, how long each should run, and a different offer for each weekend.
January Offers That Clear Holiday Stock
January sales strategy for Shopify stores: the post-holiday dip in Census data, which stock to clear first, and offers that move it without a fire sale.
Mother's Day Offers for Shopify Stores
Mother's Day offers for Shopify stores: the 2027 date, a backward schedule from the last shipping day, gift tiers and gift sets, and copy that avoids pressure.
Prime Day Counter-Programming for DTC
What an independent Shopify brand can run during Prime Day: timing from Amazon's announced dates, offers that do not race to the bottom, and stock planning.
Plan Promotions Backward From Inventory
A promotion calendar template that starts from stock, not dates: weeks of cover, supplier lead time and the 2027 dates that matter, with one worked SKU.
Sales Tax Holidays for Online Sellers
How state sales tax holidays apply to online orders: destination rules, price caps, shipping charges, and what a Shopify store must check before promoting.
Small Business Saturday 2027: DTC Offers
Small Business Saturday 2027 is Nov. 27. Who runs the day, whether it fits an online small brand, and an offer that stands apart from Black Friday discounts.
Valentine's Day Offers: Gift Sets and Gifts
Valentine's Day promotions for Shopify stores in 2027: the Sunday Feb. 14 date, gift sets for two, gift with purchase tiers, and copy without false urgency.