BOGO and buy X get Y
Guides on bogo and buy x get y for Shopify stores.
BOGO Alternatives for Low-Margin Catalogs
When buy one get one free loses money on a low-margin catalog, these offers keep it simple. What each costs per order at 30, 40 and 50 percent margin.
BOGO Margin Math: When Unit Two Loses
BOGO profit margin beyond the pair: how many BOGO buyers would have bought one anyway, the extra orders you need to break even, and a table by gross margin.
BOGO vs 50% Off the Second Item
Buy one get one free and 50% off the second item are not the same offer. The effective discount, margin and FTC "free" rules behind each, with math.
How to Create a BOGO Offer on Shopify
Create a buy one get one offer on Shopify: the Buy X get Y settings for BOGO, quantity rules, usage limits, combinations and how to test it before launch.
BOGO Terms and Conditions: A Plain Template
A BOGO terms and conditions template for Shopify stores: what each clause covers, the FTC rules on free offers it follows, and how returns of either item work.
Buy 2 Get 1 Free vs 3 for 2: Same Math?
Buy 2 get 1 free and 3 for 2 are the same math on equal prices, but mixed prices change the cost. Worked baskets, FTC wording and a Shopify setup.
Buy X Get Y: 12 Structures, Margin Math
Twelve buy X get Y offer structures, from buy 2 get 1 to spend-and-get, each with its effective discount and margin per order so you can pick safely.
Cheapest Item Free: Setup and Pitfalls
Cheapest-item-free offers on Shopify: what native Buy X get Y does with mixed prices, where it surprises shoppers, and how to set the rule so margin holds.
How to Limit BOGO to One Per Customer
Limit a BOGO offer to one per customer on Shopify: what code and automatic discounts can restrict, where limits stop, and how to cap gift stock.
Mix and Match BOGO: Pairing Any Two Items
Mix and match BOGO on Shopify: let shoppers pair any two items from a collection, decide which unit is free, and stop the price spread from eating margin.