Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
Product Page Upsells, by Type of Product
Product page upsell examples by kind of product: durable, consumable, fit-dependent or gift. What to show with each, a price ceiling and placement.
AOV vs Profit per Order: What to Track
Average order value can rise while profit per order falls. How to compute profit per order from Shopify reports, with a worked order and a monthly check.
Do Promotion Apps Slow Your Store? A Check
How to check whether a promotion app slows your Shopify store: what Core Web Vitals measure, where app code loads, and a before-and-after test you can run.
Promotion Attribution: What to Trust
Promotion attribution on Shopify: what "discount applied", last click and UTM tags each tell you, where they disagree, and which number to decide on.
Plan Promotions Backward From Inventory
A promotion calendar template that starts from stock, not dates: weeks of cover, supplier lead time and the 2027 dates that matter, with one worked SKU.
Sales Tax Holidays for Online Sellers
How state sales tax holidays apply to online orders: destination rules, price caps, shipping charges, and what a Shopify store must check before promoting.
Shipping Costs and Margin: A Worked Model
A shipping cost model for small Shopify brands: carrier price by weight and zone, packaging, dimensional weight, and what each order really nets after shipping.
Shopify Bundle Inventory: How Stock Counts
How bundle inventory works on Shopify: component stock vs bundle stock, what native Bundles and app bundles each track, and the sold-out cases to plan for.
Shopify Bundles vs a Bundle App
What Shopify's own Bundles app does, its documented limits, how apps build bundles with Cart Transform, and the questions that decide whether you need more.
Shopify Discount Stacking, Explained
How Shopify discount stacking works: the three discount classes, which combinations you can allow, the order they apply in, and four worked carts.
Native Shopify Discounts vs a Promotion App
A capability checklist: what native Shopify discounts document, what Shopify Functions let apps add, and which offers still need an app, with sources.
After Shopify Scripts: Promos on Functions
A Shopify Scripts replacement guide: what took over discounts, shipping and payment rules, what Functions can and cannot do, and three promotions to rebuild.