Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
Small Business Saturday 2027: DTC Offers
Small Business Saturday 2027 is Nov. 27. Who runs the day, whether it fits an online small brand, and an offer that stands apart from Black Friday discounts.
Subscription Free Shipping: Box 1, Then?
Subscription free shipping: first box, every box or the first few. Cost per subscriber, what Shopify discounts can target, and how to word the change.
Gift With Purchase for Subscriptions
Subscription gift with purchase: on the first order, at a cycle milestone or on reactivation. Cost per subscriber, what discounts can target, and wording.
Supplement Store Promotions and the FTC
Supplement store promotions that stay compliant: starter kits, refills and free samples, with the FTC health claim guidance and FDA label rules.
Tiered Cart Discounts on Shopify: Setup
Set up tiered cart discounts on Shopify (spend 100 save 5%, 200 save 10%): native options, combinations, where tiers leak margin, and a safe ladder.
Tiered Free Gifts: Build a Spend Ladder
Tiered free gifts on Shopify: how many steps to offer, how far apart to set them, what each gift may cost, and how to tell shoppers what they have unlocked.
Unique Discount Codes for Creators, Email
Create unique one-time discount codes on Shopify for creators and email: how to generate them, limit each to one use, track results and disclose creator deals.
Upsell Revenue Attribution, Counted Right
How to count upsell revenue without inflating it: added-line revenue vs incremental revenue, what Shopify's reports show, and a holdout for an upsell widget.
Upsell Pricing: How Much Discount Is Enough
Upsell discount math: how much to discount an add-on, the attach rate you need to break even, and a table of discount levels by gross margin.
Upsell Pop-Ups vs Inline Add-Ons
Upsell popup or inline add-on? What Google says about intrusive dialogs, what WCAG 2.2 asks of a modal, and when an inline offer does the job.
Upsell vs Cross-Sell vs Downsell, Explained
Upsell vs cross sell vs downsell in plain English for Shopify stores: what each is, where it fits (product page, cart, checkout) and what Shopify does natively.
Valentine's Day Offers: Gift Sets and Gifts
Valentine's Day promotions for Shopify stores in 2027: the Sunday Feb. 14 date, gift sets for two, gift with purchase tiers, and copy without false urgency.