Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
Black Friday Free Gift Ideas by Category
Black Friday free gift ideas for beauty, apparel, wellness, coffee and home stores, with a cost ceiling per gift and shipping-weight checks for each.
BOGO Alternatives for Low-Margin Catalogs
When buy one get one free loses money on a low-margin catalog, these offers keep it simple. What each costs per order at 30, 40 and 50 percent margin.
BOGO Margin Math: When Unit Two Loses
BOGO profit margin beyond the pair: how many BOGO buyers would have bought one anyway, the extra orders you need to break even, and a table by gross margin.
BOGO vs 50% Off the Second Item
Buy one get one free and 50% off the second item are not the same offer. The effective discount, margin and FTC "free" rules behind each, with math.
How to Create a BOGO Offer on Shopify
Create a buy one get one offer on Shopify: the Buy X get Y settings for BOGO, quantity rules, usage limits, combinations and how to test it before launch.
BOGO Terms and Conditions: A Plain Template
A BOGO terms and conditions template for Shopify stores: what each clause covers, the FTC rules on free offers it follows, and how returns of either item work.
Break-Even Discount: Extra Volume You Need
Break even discount math: how many extra sales a discount needs, the formula, a lookup table by margin and discount, and how to use it before a sale.
Build-a-Box Bundles: Run a Builder Page
How to build a box bundle on Shopify: step design, minimum and maximum picks, two price rules, stock per component and the margin floor on all 36 boxes.
Is This Bundle Worth Keeping? A Test
Measure bundle performance with three numbers: margin per bundle order, the singles it replaces and component sell-through, then a keep, fix or drop rule.
Bundle Pricing That Keeps Your Margin
Bundle pricing strategy for Shopify: a floor price built from item costs, how deep a bundle discount can go for 2-, 3- and 4-item bundles, and honest anchoring.
Bundles vs Volume Discounts: Which Fits?
Bundles or volume discounts? Compare them per order at the same discount: units, margin, stock velocity and how each reads to shoppers, with one worked catalog.
Buy 2 Get 1 Free vs 3 for 2: Same Math?
Buy 2 get 1 free and 3 for 2 are the same math on equal prices, but mixed prices change the cost. Worked baskets, FTC wording and a Shopify setup.