Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
Stop Training Shoppers to Wait for Sales
Constant sales teach shoppers to wait and can make your "regular price" claims risky under FTC pricing guides. How to promote without discount fatigue.
Discount Floors So Promos Never Lose Money
Set a minimum margin discount floor from cost per item so no promotion sells below your target: the formula, where Shopify stores costs, and a pre-launch check.
Discount Messages Shoppers See at Checkout
What shoppers see when a Shopify discount applies: discount titles in cart and checkout, wording that avoids confusion, and the FTC rules on free offers.
Father's Day Offers: A Six-Week 2027 Plan
Father's Day 2027 falls on Sunday, June 20. A six-week offer plan for Shopify stores: gift sets, a gift-with-purchase tier and a last order day you can keep.
Fixed or Mix-and-Match Bundles: Which Wins?
Choosing between bundle types? A decision tree from your catalog: how far item costs spread, how many products qualify, who buys the set and how stock is held.
Flat Rate vs Free Shipping Threshold
Flat rate shipping or a free shipping threshold? Compare what each recovers per order, what each does to small orders, and when running both makes sense.
Food DTC Shipping: Perishable Thresholds
Shipping offers for food and beverage DTC brands: perishable packing, which services fit, the cold-chain cost per order, and a threshold that covers it.
Stop Free Gift Abuse and Stock Run-Outs
Stop free gift abuse on Shopify: cheap qualifiers, returns that keep the gift, repeat accounts, and gift stock that runs out mid-offer. Guardrails for each one.
Free Gift Ideas for Customers, by Job
Free gift ideas for customers sorted by the job each gift does: trial, attach, refill, loyalty or service, each with a cost check and a USPS weight check.
Free Gift Margin Math, With Worked Examples
The free gift margin formula with worked examples: landed gift cost, margin on the extra spend, payment fees and the share of orders you need to break even.
Free Gift Copy: Banner, Cart, Checkout
A free gift offer banner and the lines after it: product page, cart and checkout copy, each carrying the condition the FTC wants stated up front.
Free Gift Threshold: Pick a Spend Level
How to pick a free gift threshold from your own order data: read your order value spread, price the gift, and set a spend level that pays for itself.