Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
Incrementality for Small Stores: Holdouts
Incrementality ecommerce testing for small Shopify stores: did an offer create sales or just discount them? How to split a holdout, run it and read the result.
January Offers That Clear Holiday Stock
January sales strategy for Shopify stores: the post-holiday dip in Census data, which stock to clear first, and offers that move it without a fire sale.
Jewelry Promos That Don't Cheapen a Brand
Jewelry promotions that keep the brand intact: a gift with purchase instead of a markdown, service rewards, and the FTC Jewelry Guides terms to get right.
Free Shipping Only From a Landing Page
Run free shipping for one campaign without opening it to every shopper: a landing-page-only offer, how the link carries it, what leaks, and what setup it needs.
How to Limit BOGO to One Per Customer
Limit a BOGO offer to one per customer on Shopify: what code and automatic discounts can restrict, where limits stop, and how to cap gift stock.
How to Measure Whether a Promotion Worked
Measure promotion effectiveness without a data team: pick the metric first, compare matched weeks, read Shopify's discount report and catch pull-forward.
Mix and Match BOGO: Pairing Any Two Items
Mix and match BOGO on Shopify: let shoppers pair any two items from a collection, decide which unit is free, and stop the price spread from eating margin.
Mix and Match Bundles on Shopify: Setup
Set up mix and match bundles on Shopify: what Shopify Bundles supports, how a pick-any-3 price works, inventory per component, and the price floor.
Mother's Day Offers for Shopify Stores
Mother's Day offers for Shopify stores: the 2027 date, a backward schedule from the last shipping day, gift tiers and gift sets, and copy that avoids pressure.
Pet Store Promotions: Starter Kits, Refills
Pet store promotions for Shopify: new-pet starter kits, refill subscriptions timed to the pack, and what FDA's pet food labeling pages say about a free treat.
Prime Day Counter-Programming for DTC
What an independent Shopify brand can run during Prime Day: timing from Amazon's announced dates, offers that do not race to the bottom, and stock planning.
Product Bundling on Shopify: Types and Math
Product bundling on Shopify explained: fixed, mix-and-match and multipack bundles, what Shopify Bundles does natively, inventory, and bundle price math.