Shopify offer playbooks
Free gift with purchase, BOGO, bundles and upsells: how each works on Shopify, with sources.
Free Gift vs Discount: Which Keeps Margin
Free gift or discount? Compare what each costs per order at the same perceived value, how each affects your regular price claims, and when each one wins.
Free Sample With Purchase: A Test Plan
Does a free sample with purchase bring shoppers back? A test plan for Shopify stores: pick the sample, define repeat, read the cohort report, and decide.
Free Shipping to Alaska and Hawaii: Rules
How to handle Alaska, Hawaii and US territories in a free shipping offer: zones in Shopify, what carriers charge, and wording that keeps the offer honest.
Free Shipping Over $50 on Shopify: Setup
Offer free shipping over $50 (or any amount) on Shopify: price-based rates vs a free shipping discount, exclusions, and how to show progress in the cart.
Free Shipping Progress Bar: Setup and Copy
Add a free shipping progress bar to your Shopify cart: what it must count, where it can render, copy for each bar state and mistakes that confuse shoppers.
Free Shipping Threshold: The Formula
Choose a free shipping threshold with a formula: your average shipping cost by zone, your margin and your order spread, with a worked example in USD.
Free Shipping vs Free Gift: Cost Each One
Free shipping vs free gift at the same threshold? Cost each per order from your zones, parcel weight and gift landed cost, then pick the cheaper reward.
Frequently Bought Together on Shopify
Frequently bought together on Shopify: Search & Discovery complementary products, choosing pairs, placement, and a discount that keeps margin.
Holiday Gift Sets That Don't Eat Singles
Build holiday gift set bundles that add orders instead of replacing single sales: set contents, price gap, stock split and a cannibalization check.
Holiday Offer Calendar: October to January
A holiday offer calendar from October to January for US Shopify stores: key dates, carrier shipping cutoffs, and the offer to run in each window.
Memorial Day, July 4 and Labor Day Offers
Holiday weekend sales for 2027: Memorial Day, July 4 and Labor Day dates, how long each should run, and a different offer for each weekend.
Home Goods Promotions and Big-Item Shipping
Home goods promotions with bulky items: dimensional weight, large-package surcharges, one-box bundles and a free shipping threshold that skips oversized goods.