Phoenix in February and March: three dated events and a buy X, get Y plan

While much of the country is still in winter, Phoenix fills its calendar. The WM Phoenix Open runs Feb. 8 to 14, 2027 at TPC Scottsdale, the Cactus League opens its 2027 season on Feb. 19, and the Heard Museum's Indian Fair and Market takes over the museum's Phoenix campus on March 6 and 7. A store that sells caps, tees, prints or gifts has three dated reasons to schedule an offer before spring. In the city itself, the retail rate is made of three parts: the City of Phoenix's chart lists 2.8 percent for the city, 5.6 percent for the state and 0.7 percent for the county, 9.1 percent combined, on the first part of a single item's price. This page lays out the events, the rate and a buy X, get Y plan for the weeks they cover.

Aerial view of downtown Phoenix office towers and parking structures with desert mountains on the horizon
Photo: DPPed, CC BY-SA via Wikimedia Commons

Dates to plan around

2027 calendar: WM Phoenix Open week at TPC Scottsdale, Feb 8, 2027 to Feb 14, 2027; Cactus League Opening Day, Feb 19, 2027; Heard Museum Indian Fair and Market, Mar 6, 2027 to Mar 7, 2027JanFebMarAprMayJunJulAugSepOctNovDec2027
  1. WM Phoenix Open week at TPC ScottsdaleWM Phoenix Open: official site (2027 tournament)
  2. Cactus League Opening DayCactus League: official site (2027 season)
  3. Heard Museum Indian Fair and MarketHeard Museum: 69th Annual Indian Fair + Market

A buy X, get Y plan for the February and March events

  1. In January

    Pick one of the three events and one pairing, for example a shirt and a cap. The Cactus League opens Feb. 19, 2027 and the Heard Indian Fair is March 6 and 7, so a store with a baseball product should have stock settled well before Opening Day.

    Source: Cactus League: official site (2027 season)

  2. When you set the dates

    Start the offer on the event's first day and end it on its last, so the banner can name both. The WM Phoenix Open week is Feb. 8 to 14, 2027, so a golf offer can run exactly those seven days. Name Scottsdale in the copy because that is where the course is.

    Source: WM Phoenix Open: official site (2027 tournament)

  3. When you price the free item

    Use the free item's landed cost, not its retail price, in the margin check, and cap the free items to the stock you hold. A buy X, get Y offer gives away Y each time it fires, so a stock cap is the control. The free gift margin math post gives the formula.

  4. When you check the order total

    Place a test order for a Phoenix address and read the tax line. The City of Phoenix chart lists internet sales at the same two levels as store sales, 9.1 percent combined on the first 14,338 dollars of a single item, so most of your items fall in the first level.

    Source: City of Phoenix: Combined Tax Rate Chart (rates effective Jan. 1, 2026)

  5. The week after the last event

    Compare units for the offer weeks with the weeks before and after. MLB's traditional Opening Day is March 25, 2027, so the weeks around it are a second window to compare. Keep the offer log so next year's dates are easy to plan.

    Source: MLB: All 30 teams set to open Spring Training 2027 on same day (Sept. 4, 2026)

Build it with the Buy X, get Y template.

Questions merchants ask

Is the WM Phoenix Open held in Phoenix?
The tournament's site lists the 92nd edition for Feb. 8 to 14, 2027 at TPC Scottsdale, which is in Scottsdale. Write your copy for the Phoenix area, not for the city alone.
When does the Cactus League season start in 2027?
The Cactus League lists Opening Day for Feb. 19, 2027, and describes 229 games across February and March at ten ballparks with fifteen teams.
What is the sales tax rate in the city of Phoenix?
The City of Phoenix chart effective Jan. 1, 2026 lists retail sales at 9.1 percent combined on the first 14,338 dollars of a single item, made of 2.8 percent city, 5.6 percent state and 0.7 percent county, and 8.3 percent above that. This is not tax advice; confirm with the City of Phoenix or the Arizona Department of Revenue.
How large is Phoenix?
The Census Bureau's Vintage 2025 estimate is 1,665,481 people, the fifth largest of the incorporated places in its file.

The year at a glance

Seasonality: WM Phoenix Open week at TPC Scottsdale, Feb; Cactus League Opening Day, Feb; Heard Museum Indian Fair and Market, MarJanFebMarAprMayJunJulAugSepOctNovDecWM Phoenix Open week at TPC ScottsdaleCactus League Opening DayHeard Museum Indian Fair and Market

Offer ideas for Phoenix

A golf week offer on caps and tees

The WM Phoenix Open is a week-long event, Feb. 8 to 14, 2027, but it is played in Scottsdale, so a Phoenix-based store should say so and write for the whole Valley. A buy a tee, get a cap offer fits the week: start it on Monday, Feb. 8, end it on Sunday, Feb. 14 and cap the free caps.

Source: WM Phoenix Open: official site (2027 tournament)

A baseball season offer on jerseys and caps

The Cactus League plays 229 games at ten ballparks from Feb. 19, so the audience is spread across weeks, not one weekend. Use generic product types in the copy, for example a shirt and a cap, and avoid team names and logos. An offer that runs from Opening Day to the traditional regular season Opening Day on March 25 gives it a natural end.

Source: Cactus League: official site (2027 season)

A maker market weekend

The Heard Museum's Indian Fair and Market on March 6 and 7 shows how much buyers will travel for handmade goods. A store that sells prints, ceramics or jewelry can run a weekend offer that pairs a main piece with a smaller one, and note that the museum's event is a separate sale, not a partner of the store.

Source: Heard Museum: 69th Annual Indian Fair + Market

Where Phoenix sits

Outline map of Arizona with markers for PhoenixPhoenix

Phoenix packs a golf week, a baseball season and a Native art market into six weeks from February to early March, so a store can pick the one that matches its product and run a single dated offer instead of a long sale.

Facts and sources

Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.

Run the Phoenix plan in Freebies Engine by Log Studio Lab.