Houston: port volume, rodeo season and hurricane season for your offers

Houston is on this site for three reasons you can check: the port, the rodeo and the calendar. Port Houston leads the country in foreign waterborne tonnage, the Houston Livestock Show and Rodeo fills three weeks of March, and the Atlantic hurricane season runs from June into November. Each one changes how a store should time an offer or word a delivery promise.

Outline map of Texas with markers for HoustonHouston
Aerial view of stacked containers, cranes and ships at a terminal on the Houston Ship Channel at Barbours Cut
Photo: U.S. Army Corps of Engineers, photographer not specified or unknown, Public domain via Wikimedia Commons

Where Houston sits

Port Houston is the largest U.S. port by foreign waterborne tonnage, which matters if your products arrive by container and you plan stock and offers around inbound shipments.

A gift offer plan built on Houston's calendar

  1. Weeks before any inbound container is due

    Put the container date and the gift stock side by side. Port Houston's channel complex has more than 200 private terminals and eight public ones, so the delay can sit anywhere between the ship and your warehouse. Start the offer only once the gift units are counted.

    Source: Port Houston: Port Statistics (2023 cargo value)

  2. Before March 2, 2027

    Set the gift threshold and the stock cap, then schedule the offer to start with the rodeo and stop with it, so the gift cost is bounded by dates.

    Source: Houston Livestock Show and Rodeo

  3. June 1 to November 30

    Keep offer copy about ship dates and keep a delivery notice ready to switch on, because this is the Atlantic hurricane season.

    Source: NOAA National Hurricane Center: Climatology

  4. Whenever you set a threshold

    Houston's total rate is 8.25 percent, so a 100 dollar cart carries 8.25 dollars of tax. Decide whether your threshold is before or after tax and say so in the banner.

    Source: Texas Comptroller of Public Accounts: City Sales and Use Tax Rates

Build it with the Spend X, get a gift template.

Questions merchants ask

How big is Port Houston, and why does it matter to a store?
Port Houston says it is first in the country in foreign waterborne tonnage, 220.1 million short tons in 2024, and fifth among U.S. container ports by TEUs. It matters when your stock arrives by container, because a delay at the port moves the date a gift offer can safely start.
How many storms does an Atlantic hurricane season bring?
The National Hurricane Center's 1991 to 2020 average is 14 named storms, 7 hurricanes and 3 major hurricanes a season. Not every storm reaches Houston, so keep the delivery notice ready rather than switched on for the whole season.
What is the sales tax rate in Houston?
The Texas Comptroller's city table lists Houston at 8.25 percent in total, including a 1 percent local rate. Confirm the rate for a specific address with the Comptroller's rate locator; this is not tax advice.
When is hurricane season for shipping promises?
The official Atlantic season runs from June 1 to November 30, with the peak on September 10 and most activity between mid-August and mid-October, according to the National Hurricane Center.

Offer ideas for Houston

A three-week rodeo gift tier

Tie a spend-and-get-a-gift offer to the rodeo's dates, March 2 to 21, 2027, and end it when the event ends. A fixed window gives the banner a reason to exist and keeps the gift cost capped.

Source: Houston Livestock Show and Rodeo

Plan stock around inbound containers, not around the sale

Port Houston is the fifth ranked U.S. container port by TEUs and handles 75 percent of the Gulf Coast's container traffic. If your goods arrive through it, the date a container clears decides when a gift or a bundle can start. Set the offer start after the stock is on your shelf, and use a stock cap on the gift so a late container does not leave you promising something you cannot ship.

Source: Port Houston: Port Statistics

Delivery wording in hurricane season

From June 1 to November 30, word offers around ship dates, such as ships within two business days, instead of arrival dates, so a storm that slows a carrier does not turn a promise into a refund.

Source: NOAA National Hurricane Center: Climatology

The year at a glance

Seasonality: Houston Livestock Show and Rodeo, Mar; Atlantic hurricane season, Jun to NovJanFebMarAprMayJunJulAugSepOctNovDecHouston Livestock Show and RodeoAtlantic hurricane season

Dates to plan around

2027 calendar: Houston Livestock Show and Rodeo, Mar 2, 2027 to Mar 21, 2027JanFebMarAprMayJunJulAugSepOctNovDec2027
  1. Houston Livestock Show and RodeoHouston Livestock Show and Rodeo

Facts and sources

Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.

Run the Houston plan in Freebies Engine by Log Studio Lab.