Add product costs to see profit

Profit per visitor is revenue minus product cost, shipping and fees, divided by visitors. A test can show profit only when at least 80% of sales have a known cost; below that, Results hides profit and says so.

1. Open Settings and find Profit and costs. If Shopify has your product costs, it says Reading costs from Shopify. Select Sync now to refresh.
2. To fill gaps, upload a CSV with a product identifier and a cost: the columns are sku or variant_id, and cost. Select Download template, Choose file, then Upload CSV.
3. Review the rows, and select Import to save them. Costs in your CSV replace Shopify costs for the same products. The file can be up to 5 MB.
4. Under Shipping and fees, set Shipping cost per order, Fee per order and Payment fee, then select Save costs.

• Coverage shows the share of sales in the last 30 days that have a known cost.
• Only admins can change costs. Members see Ask an admin to add costs.
• If your main goal is revenue per visitor, you can skip this step.
• Profit tracking is included in Experiment Engine Growth and up. See Plans.