Denver: a city license, its own sales tax and an event calendar for offers

For a Shopify store, Denver is its own tax authority: the Denver Revised Municipal Code sets a city sales tax, the city collects it, and the city issues its own license. Denver's tax guide says the city imposes a 5.15 percent sales tax on retail sales, including online sales to customers located in Denver, and that anyone making taxable retail sales in the city is required to be licensed. A seller with economic nexus must get a Denver sales tax license. On top of that sits a short event calendar: the National Western Stock Show fills January 9 to 24, 2027. This page puts the licensing question first and the offer after it.

The stone facade of the historic railway terminal in downtown Denver under an orange sign reading Union Station and Travel by Train, with an American flag and a few pedestrians in front, on a clear day
Photo: Darkshark0159 at English Wikipedia, Public domain via Wikimedia Commons

A today's offers plan for Denver event dates

  1. Before you advertise to Denver

    Check your sales into Denver against the city's economic nexus rule. The FAQ says that having it means obtaining a Denver sales tax license, and the license carries no fee and runs two years.

    Source: City and County of Denver, Treasury Division: Business Tax FAQs

  2. Before Jan. 9, 2027

    Schedule one short offer for the stock show with the start and end dates in the banner, and switch on the Today's offers widget so it appears on the storefront while the offer is live.

    Source: National Western Stock Show

  3. When you quote prices

    Denver's rate is a separate city tax. The Treasury FAQ lists a combined general rate of 9.15 percent, so a 100 dollar order to a Denver address carries about 9.15 dollars of tax, and the checkout total will be higher than the offer's headline price.

    Source: City and County of Denver, Treasury Division: Business Tax FAQs

  4. Each filing period

    Once you are licensed, file and remit by the 20th of the month after the period closes, and keep the event offers' orders tagged so you can tell what the stock show brought in.

    Source: City and County of Denver, Treasury Division: Tax Guide Topic No. 70, Sales Tax (rev. 03/2026)

Build it with the Today's offers widget template.

Requires: Growth plan or higher.

Offer ideas for Denver

A stock show window with an end date

The 2027 National Western Stock Show runs from January 9 to 24. A two-week offer that starts the day it opens and stops the day it closes is short enough to cap its cost and clear enough to explain in one line.

Source: National Western Stock Show

Show the offer where shoppers already are

A launcher that lists the live offers keeps a short event offer from hiding in a banner a returning shopper has already scrolled past, and it lists only offers that are live.

Source: National Western Stock Show

Check the license before you promote into the city

Denver says economic nexus requires a Denver sales tax license and does not publish a dollar threshold on its FAQ page. If you plan to push an offer at Denver customers, ask the Treasury Division whether your sales put you over its line before the campaign, not after.

Source: City and County of Denver, Treasury Division: Business Tax FAQs

Questions merchants ask

Does Denver have its own sales tax?
Yes. Denver's Tax Guide Topic 70 says the city imposes a 5.15 percent sales tax, and its FAQ lists a combined general rate of 9.15 percent. Online sales to customers located in Denver are subject to it. This is not tax advice; confirm with Denver's Treasury Division.
Do I need a Denver license if my store is outside Colorado?
Denver's FAQ says that if you have economic nexus you are required to obtain a Denver sales tax license; it does not state a dollar threshold. The license has no fee and lasts two years. Confirm with the Treasury Division; this is not tax advice.
When is the National Western Stock Show in 2027?
The show's website lists January 9 to 24, 2027.

The year at a glance

Seasonality: National Western Stock Show, Jan; Great American Beer Festival (the 2026 festival is Oct. 10 to 11; 2027 dates not posted), OctJanFebMarAprMayJunJulAugSepOctNovDecNational Western Stock ShowGreat American Beer Festival (the 2026 festival is Oct. 10 to 11; 2027 dates not posted)

Dates to plan around

2027 calendar: National Western Stock Show, Jan 9, 2027 to Jan 24, 2027JanFebMarAprMayJunJulAugSepOctNovDec2027
  1. National Western Stock ShowNational Western Stock Show

Where Denver sits

Outline map of Colorado with markers for DenverDenver

Denver's January stock show brings a defined, dated crowd to the city, and a store that ships into Denver can time a short offer to it and show that offer on the storefront while it runs.

Facts and sources

Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.

Run the Denver plan in Freebies Engine by Log Studio Lab.

Requires: Growth plan or higher.