Chicago: event-day landing pages and a free shipping plan that survives a rate change

Chicago is a city where the tax line changes under a store's feet and the calendar is built around two street events. The Illinois Department of Revenue's worked example for a general merchandise sale in the city adds up to 10.25 percent, and its June 2026 bulletin raised the transit piece of that stack by a quarter point from Aug. 1, 2026. The events are the Wintrust Magnificent Mile Lights Festival, set for Nov. 21, 2026, and the Bank of America Chicago Marathon, listed for Sunday, Oct. 10, 2027. A Shopify store that sells to Chicago shoppers can tie a free-shipping landing page to each, give it an end time, and price it with the tax stack in view.

Outline map of Illinois with markers for ChicagoChicago
The Chicago skyline rising beyond the Lakefront Trail and Lake Michigan shoreline, with a few cyclists and walkers on the path under a partly cloudy sky
Photo: Krzysztof Ziarnek, Kenraiz, CC BY-SA via Wikimedia Commons

Where Chicago sits

O'Hare's own year-end traffic summary for 2025 lists 2,125,628.1 metric tonnes of cargo, so a Chicago-area store that ships or receives by air works beside an airport moving more than two million metric tonnes a year, though service and prices are set carrier by carrier.

A landing page free shipping plan for Chicago event weeks

  1. Now through Nov. 21, 2026

    Build one landing page for the Lights Festival and set free shipping to apply only to shoppers who arrive from it. Give it a start and end time, and compare its orders with the same weekday the week before.

    Source: The Magnificent Mile Association: Wintrust Magnificent Mile Lights Festival

  2. Whenever you set the threshold

    Check it against a shopper's total with tax in Cook County. The Department's example stack was 10.25 percent and rose by 0.25 points from Aug. 1, 2026, so a threshold written as 75 dollars is a 75 dollar product total, not a 75 dollar charge.

    Source: Illinois Department of Revenue: FY 2026-34, NITA Occupation and Use Tax Rate Change, Effective August 1, 2026

  3. Marathon week, Oct. 4 to Oct. 10, 2027

    Re-check the race date on the organizer's page first, then publish a second landing page for the week and end it on race day. Keep the same free shipping terms as the festival page so shoppers see one rule, not two.

    Source: Bank of America Chicago Marathon: Future Event Dates

  4. After each event

    Turn the landing page off the day it ends and read the result: shipping you absorbed on the orders that came through it, as a share of the margin on those orders. Keep the offer only if that share is the one your plan allowed.

    Source: Illinois Department of Revenue: How Sales and Use Taxes are Distributed (PIO-114), Example 1

Build it with the Landing page shipping template.

Requires: Growth plan or higher, A developer to set up the storefront side.

Questions merchants ask

What is the sales tax rate in Chicago?
The Illinois Department of Revenue's worked example for a general merchandise sale in the city lists 6.25 percent state, 1.00 percent RTA, 1.25 percent Chicago Home Rule and 1.75 percent Cook County Home Rule, totaling 10.25 percent. A bulletin raised the transit component to 1.25 percent from Aug. 1, 2026, which would put the same stack at 10.50 percent. Use the Department's MyTax Illinois rate finder for an address; this is not tax advice.
When is the Chicago Marathon in 2027?
The marathon's future event dates page lists Sunday, Oct. 10, 2027, following Sunday, Oct. 11, 2026, and says the dates are subject to change. Check the page before you publish a landing page.
When is the Magnificent Mile Lights Festival?
The 2026 festival is listed for Nov. 21, 2026, with the parade stepping off at 5:30 p.m. from Oak Street and Michigan Avenue. The Association's page gives no 2027 date, so a 2027 plan should wait for one.
How much cargo does O'Hare handle?
The airport's December 2025 year-to-date summary lists 2,125,628.1 metric tonnes of total cargo tonnage, including 1,928,542.1 of freight, 148,250.0 of express and 48,836.0 of mail.

Offer ideas for Chicago

A marathon-weekend landing page

The marathon is listed for Sunday, Oct. 10, 2027. A landing page that offers free shipping only to shoppers who arrive from your marathon-week email or post starts and ends with the week, and its end time sits in the banner so it cannot drift into your regular shipping policy. The organizers say the date is subject to change, so build the page after you re-check theirs.

Source: Bank of America Chicago Marathon: Future Event Dates

A festival-day landing page

The Lights Festival is set for Saturday, Nov. 21, 2026, and the Association has not published a 2027 date. Use the 2026 day as a rehearsal for the holiday season: a landing page that is live for the day of the parade, ends at midnight and reports its own orders tells you what a single-day free shipping offer costs before Black Friday.

Source: The Magnificent Mile Association: Wintrust Magnificent Mile Lights Festival

A tax stack that moved mid-year

The Department's worked example for a Chicago general merchandise sale totals 10.25 percent with a 1.00 percent transit component. With the transit rate at 1.25 percent from Aug. 1, 2026 and the other pieces unchanged, the same stack adds up to 10.50 percent, so a 100 dollar basket carries 10.50 dollars of tax instead of 10.25. Write your threshold before tax and say so.

Source: Illinois Department of Revenue: FY 2026-34, NITA Occupation and Use Tax Rate Change, Effective August 1, 2026

The year at a glance

Seasonality: Wintrust Magnificent Mile Lights Festival (2026: Nov. 21; no 2027 date published as of Oct. 10, 2026), Nov; Bank of America Chicago Marathon, OctJanFebMarAprMayJunJulAugSepOctNovDecWintrust Magnificent Mile Lights Festival (2026: Nov. 21; no 2027 date published as of Oct. 10, 2026)Bank of America Chicago Marathon

Dates to plan around

2027 calendar: Bank of America Chicago Marathon, Oct 10, 2027JanFebMarAprMayJunJulAugSepOctNovDec2027
  1. Bank of America Chicago MarathonBank of America Chicago Marathon: Future Event Dates

Facts and sources

Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.

Run the Chicago plan in Freebies Engine by Log Studio Lab.

Requires: Growth plan or higher, A developer to set up the storefront side.