Subscription Perks for Shopify Stores

A subscription perk changes what a subscriber gets as deliveries go on. The common shape is a strong first box, to win the signup, and a smaller reward after that, to keep the subscription profitable.

When it fits

• You sell something people reorder, such as coffee, supplements or pet food.
• The first delivery is where shoppers hesitate, so a stronger opening offer helps.
• You want the reward to settle at a level you can sustain.

How the templates build it

Two templates cover the core cases:

• Subscription cycle pricing is described as "Different prices for each delivery of a subscription." Its example is a percentage off the first box, then a smaller fixed amount off after it.
• Skio shipping per cycle is described as "Set shipping prices per Skio delivery." It requires Skio subscriptions, and the template page says so before you build.

A one-time gift can sit on top of either through the Gift with purchase use case.

Check the math first

Subscriptions repeat, so a small give-away repeats too. Model the lifetime of a subscriber, not the first order:

• Gift with purchase for subscriptions
• Free shipping for subscriptions: box 1, then?
• Coffee subscription promotions
• Customer lifetime value on Shopify

Shopify's Help Center describes how subscriptions work on Shopify; read it before you decide which delivery gets which perk.