Florida's month-long tax holiday: rules for bundles, BOGO and shipping

Florida's back-to-school sales tax holiday is no longer a weekend. The Department of Revenue's 2026 publication puts it at Monday, July 20 through Thursday, Aug. 20, 2026, a window of more than four weeks, and calls the holiday annual. That length changes how a Shopify store plans: the question is no longer whether to run a weekend promotion but how to keep offers legal and clear for a month. The Department's own publication answers several offer questions directly. A set that mixes exempt and taxable items is taxed as a whole, a buy one get one free price cannot be averaged so both items qualify, and separately stated shipping is split across the items on the order.

The white columned Old Florida Capitol with a copper dome and red-striped awnings in front of the tall New Capitol tower in Tallahassee, seen from the street under a blue sky
Photo: DXR, CC BY-SA via Wikimedia Commons

Annual Back-to-School sales tax holiday

Florida's holiday exempts clothing and footwear at 100 dollars or less per item, school supplies at 50 dollars or less, learning aids at 30 dollars or less and personal computers at 1,500 dollars or less. The 2026 window ran from Monday, July 20 through Thursday, Aug. 20. The Department's 2025 publication called the holiday annual, but its window moved between 2025 and 2026, so check the Department's publication for the 2027 dates before you print them.

  • Clothing and footwear at 100 dollars or less
  • School supplies at 50 dollars or less
  • Learning aids at 30 dollars or less
  • Personal computers at 1,500 dollars or less

Watch out: The limits apply per item, and the Department says a set that combines exempt and taxable items is taxed as a whole, a buy one get one price cannot be averaged so both items qualify, and shipping is split across the items. A bundle price that spreads across items is where a store makes a mistake.

Source: Florida Department of Revenue: TIP 26A01-11, Annual Back-to-School Sales Tax Holiday (2026)

A mix and match plan for a month-long tax holiday

  1. Before the window opens

    Build the pick-any-three set only from items that qualify on their own and sit under their cap, such as notebooks under 50 dollars or clothing under 100 dollars. The Department taxes a set that mixes exempt and taxable items as a whole, so keep taxable items out of it.

    Source: Florida Department of Revenue: TIP 26A01-11, Annual Back-to-School Sales Tax Holiday (2026)

  2. When you set the price

    Price each pick so that every item is within its own cap, and do not rely on averaging. The Department says a buy one get one price cannot be averaged so both items qualify. Where you are unsure how to split a bundle price across items, ask the Department before you publish it.

    Source: Florida Department of Revenue: TIP 26A01-11, Annual Back-to-School Sales Tax Holiday (2026)

  3. During the window

    Use your own store discounts, which reduce the sales price, and do not count on manufacturer rebates, which do not. Show shipping as its own line, because the Department splits separately stated shipping across the items on the invoice.

    Source: Florida Department of Revenue: TIP 26A01-11, Annual Back-to-School Sales Tax Holiday (2026)

  4. At the end of the window

    Say the end date in the banner and keep the time zone out of doubt. For a remote seller, an order is accepted when you act to fill it, such as sending a confirmation email, and that has to happen inside the window.

    Source: Florida Department of Revenue: TIP 26A01-11, Annual Back-to-School Sales Tax Holiday (2026)

Build it with the Mix & match template.

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Questions merchants ask

When is Florida's back-to-school tax holiday?
The Department of Revenue's 2026 publication says the holiday ran from Monday, July 20 through Thursday, Aug. 20, 2026. Its 2025 publication said Aug. 1 through Aug. 31 and called the holiday annual, so the dates differ by year. Check the Department's publication for the next window.
Do online orders qualify, and what counts as the order date?
Yes. The Department says eligible items bought from a remote seller are exempt when the order is accepted during the holiday for immediate shipment, even if delivery is after it ends. An order is accepted when action is taken to fill it, for example confirming an internet order by email.
Can I average a buy one get one price so both items stay under the cap?
No. The Department says the total price of items advertised as buy one, get one free, or buy one, get one for a reduced price, cannot be averaged in order for both items to qualify for the exemption. This is not tax advice; confirm with the Department.
Do I have to collect Florida tax if I sell from another state?
The Department says that since July 1, 2021 a business with taxable remote sales over 100,000 dollars in the previous calendar year must collect and remit. This is not tax advice; confirm with the Florida Department of Revenue.

Shipping into the state

Outline map of Florida with markers for Port Everglades, Jacksonville, MiamiPort EvergladesJacksonvilleMiami

Florida has 53,625 square miles of land and a port with a record year behind it: Port Everglades reported 1,167,552 TEUs for fiscal year 2025. For a store, the shipping rule that matters is that separately stated shipping is split across the items on an invoice in proportion to price, and shipping on an exempt item is also exempt. Fulfillment cutoffs are the other Florida question: the holiday runs into the weeks before the Atlantic season's Sept. 10 peak, so keep a delivery notice ready to turn on across the state.

Source: Florida Department of Revenue: TIP 26A01-11, Annual Back-to-School Sales Tax Holiday (2026)

Source: Port Everglades: Port Everglades shatters its own records (Dec. 2025)

Source: U.S. Census Bureau: State Area Measurements (2010)

Source: NOAA National Hurricane Center: Climatology

The year at a glance

Seasonality: Back-to-school holiday (2026 ran July 20 to Aug. 20; 2027 dates are set each year), Jul to Aug; Atlantic hurricane season, Jun to NovJanFebMarAprMayJunJulAugSepOctNovDecBack-to-school holiday (2026 ran July 20 to Aug. 20; 2027 dates are set each year)Atlantic hurricane season

Cities in Florida

  • JacksonvilleJAXPORT's fiscal 2025 container and vehicle counts, Duval County's 1.5 percent surtax and the Gate River Run on March 6, 2027, turned into a spend-and-get plan.
  • MiamiMiami's SwimShow in June, Art Basel Miami Beach in December, PortMiami's cruise traffic and hurricane season shape swimwear offers. Dated, sourced facts.

Facts and sources

Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.

Run the Florida plan in Freebies Engine by Log Studio Lab.

Requires: Growth plan or higher, Shopify Plus may be required.