Charlotte sells to fans who plan around a calendar. Charlotte Motor Speedway lists the Coca-Cola 600 for May 30, 2027, with the O'Reilly series race on May 29 and the Truck race on May 28, plus the NHRA 4-Wide Nationals on April 2 to 4 and AutoFair on April 8 to 10. The NASCAR Hall of Fame sets its Class of 2027 induction ceremony for Friday, January 22, 2027. Charlotte Douglas International Airport reported 53.6 million passengers in 2025, and the Census Bureau puts the city at 964,784 people. For a store selling merchandise, gifts or fan gear, those dates are the whole plan: one code per window, tied to a link you send, and an end date in the message. This page lists the dates, then shows how to build the code.
Make the first code for the Hall of Fame induction, and send the link only to your own list. The Hall's release names the Class of 2027 inductees, so a code can pair with merchandise for those drivers, and the code works only from the tagged link you send.
Source: NASCAR Hall of Fame: press release, Class of 2027 and Landmark Award (May 19, 2026)
Create two codes for April: one that ends April 4 for the NHRA 4-Wide Nationals and one that ends April 10 for AutoFair. Use different link tags so the two windows' orders are separate in your reports.
Source: Charlotte Motor Speedway: Events
Open the race-weekend code on May 28, when the Truck race is listed, and close it after the Coca-Cola 600 on May 30. Put the end date in the email, the banner and the code's own description.
Source: Charlotte Motor Speedway: Events
Tag the link for each send, one tag per list or post. A code that works only from a tagged link cannot be pasted into a coupon site, which is the reason to use it for a dated event.
Source: Charlotte Motor Speedway: Events
Compare each window with the same number of days before it. Charlotte is a city of 964,784 people, and its airport reported 53.6 million passengers in 2025. Neither figure tells you who will shop your store, so let the tagged link show which sends brought the orders.
Source: Charlotte Douglas International Airport: About CLT (2025)
Build it with the Campaign code template.
Requires: Pro plan or higher.
The speedway lists three races across May 28 to 30, 2027. A single code that opens Friday and closes Sunday night covers all of them, and the end date can sit in the same line as the code so no one has to ask when it stops.
Source: Charlotte Motor Speedway: Events
The NHRA 4-Wide Nationals (April 2 to 4) and AutoFair (April 8 to 10) are a week apart. Treat them as two separate codes with two separate end dates rather than one long April offer, so the results for each can be read on their own.
Source: Charlotte Motor Speedway: Events
The Hall of Fame induction is a single evening, January 22, 2027. A code tied to it works best as a short, link-only offer to a list of people who have bought racing gifts before, with the date of the ceremony in the subject line.
Source: NASCAR Hall of Fame: press release, Class of 2027 and Landmark Award (May 19, 2026)
Charlotte's 2027 calendar is anchored by motorsport: a January Hall of Fame induction, an April drag-racing and car-show stretch, and a three-day race weekend at the end of May, so a store can plan one short, dated code for each window.
The speedway's events page lists the NC Education Lottery 200 (NASCAR Truck) on May 28, 2027, the Charbroil 300 (NASCAR O'Reilly) on May 29, 2027 and the Coca-Cola 600 (NASCAR Cup) on May 30, 2027.
Charlotte Motor Speedway: Events (accessed October 10, 2026)
The same events page lists the NHRA 4-Wide Nationals for April 2 to 4, 2027.
Charlotte Motor Speedway: Events (accessed October 10, 2026)
The speedway also lists AutoFair for April 8 to 10, 2027.
Charlotte Motor Speedway: Events (accessed October 10, 2026)
The NASCAR Hall of Fame's release says the Class of 2027 induction ceremony is set for Friday, January 22, 2027, and names Kevin Harvick, Jeff Burton and Larry Phillips as the inductees.
NASCAR Hall of Fame: press release, Class of 2027 and Landmark Award (May 19, 2026) (accessed October 10, 2026)
The release calls the Class of 2027 the 17th since the inception of the NASCAR Hall of Fame in 2010.
NASCAR Hall of Fame: press release, Class of 2027 and Landmark Award (May 19, 2026) (accessed October 10, 2026)
Charlotte Douglas International Airport's About CLT page says it welcomed 53.6 million passengers in 2025, its second busiest year on record, ranking 11th in North America for passengers.
Charlotte Douglas International Airport: About CLT (2025) (accessed October 10, 2026)
The Census Bureau's Vintage 2025 estimate puts the population of Charlotte city at 964,784.
U.S. Census Bureau: Annual Estimates of the Resident Population for Incorporated Places (Vintage 2025, SUB-EST2025) (accessed October 10, 2026)
Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.
