Jacksonville: a working port, a county surtax and a spend-and-get gift plan

Jacksonville is Florida's most populous city, with 1,017,689 residents in the Census Bureau's Vintage 2025 estimate, and its economy has a port at the center. JAXPORT's statistics page lists 1,388,841 containers, counted as TEUs, and 506,237 automobiles for fiscal year 2025. For a Shopify store the useful facts are narrower. The Florida Department of Revenue's 2026 table lists a total discretionary sales surtax of 1.5 percent for Duval County, so a cart total there is not the sticker price. The one dated 2027 event used here is the 50th Gate River Run 15K on March 6, 2027. This page sets those facts side by side and builds a spend-and-get gift plan from them.

Outline map of Florida with markers for JacksonvilleJacksonville
The blue steel Main Street Bridge crossing the St. Johns River in Jacksonville, with downtown buildings on the far bank at dusk.
Photo: Bubba73 (Jud McCranie), CC BY-SA via Wikimedia Commons

Where Jacksonville sits

JAXPORT handles containers and vehicles at terminals with on-dock rail, which makes Jacksonville a place where stock planning and landed cost are real questions for a store that imports, and where a spend-and-get gift can be sized from the real shipping cost.

A spend-and-get gift plan for a Jacksonville store

  1. Before you pick the gift

    Cost the gift at landed price. Add the unit cost, the packaging and the weight it adds to the parcel. JAXPORT's page counts 1,388,841 TEUs of containers in fiscal 2025, which is a reminder that landed cost starts at the port, not at your warehouse door.

    Source: JAXPORT: Statistics (fiscal year 2025)

  2. Before you set the spend line

    Set the spend line above your usual order and test it with a cart in Duval County. The 2026 surtax table lists 1.5 percent for Duval, so a 100 dollar taxable cart there carries 1.50 dollars at the surtax rate, and the banner should say whether the spend line counts tax.

    Source: Florida Department of Revenue: DR-15DSS, Discretionary Sales Surtax Information for Calendar Year 2026

  3. Week of March 6, 2027

    Run the gift as a one-week offer around the 50th Gate River Run, and end it the following Sunday. The Gate River Run's site announces March 6, 2027, so the event gives the offer a natural stop date.

    Source: Gate River Run (JTC Running)

  4. When stock arrives

    Start the offer only after the gift is on your shelf. If it comes through the port, JAXPORT's page lists on-dock rail at Blount Island and Dames Point, so ask your forwarder for the date the container leaves the terminal.

    Source: JAXPORT: Port History

  5. Each January

    Re-read the Department of Revenue's surtax table. DR-15DSS is published for each calendar year, and the Duval row shows two surtaxes with end dates in 2030 and 2035, so a future table may differ from this one.

    Source: Florida Department of Revenue: DR-15DSS, Discretionary Sales Surtax Information for Calendar Year 2026

Build it with the Spend X, get a gift template.

Questions merchants ask

What is the discretionary sales surtax in Duval County?
The Florida Department of Revenue's DR-15DSS table for calendar year 2026 lists a total surtax of 1.5 percent for Duval County, built from three 0.5 percent surtaxes. Confirm the rate for an address with the Department; this is not tax advice.
How big is JAXPORT?
JAXPORT's statistics page lists 1,388,841 containers (TEUs) and 506,237 automobiles for fiscal year 2025. Its port history page says container-handling capability is more than two million TEUs annually after the SSA terminal expansion.
When is the Gate River Run in 2027?
The race's website announces the 50th Gate River Run 15K for March 6, 2027. Check the race site before you schedule an offer, because details can change.
Is Jacksonville the biggest city in Florida?
By the Census Bureau's Vintage 2025 population estimates it is, at 1,017,689 residents. In the same file Miami is at 489,812.

Offer ideas for Jacksonville

Size the gift from the parcel, not the shelf price

Jacksonville is a city of 747.33 square miles of land, and an order can go to a downtown address or far out in the county. A gift that adds weight changes the price of the label for both, so cost the gift as its unit price plus its packaging plus the weight it adds, not its shelf price alone.

Source: U.S. Census Bureau: 2025 Gazetteer Files, Places, Florida

Ask your forwarder which terminal your container uses

JAXPORT lists three marine terminals and on-dock rail at Blount Island and Dames Point. If your stock arrives in a container, your forwarder can tell you which terminal handles it and how the box leaves the port. That date, not the order date, is when a gift becomes available to give away.

Source: JAXPORT: Port History

Put the Gate River Run in a one-day window

The 50th Gate River Run is a single morning, March 6, 2027. A gift that is offered only that week, with the end date in the banner, ends before it can become a permanent discount.

Source: Gate River Run (JTC Running)

Dates to plan around

2027 calendar: Gate River Run 15K (50th running), Mar 6, 2027JanFebMarAprMayJunJulAugSepOctNovDec2027
  1. Gate River Run 15K (50th running)Gate River Run (JTC Running)

Facts and sources

Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.

Run the Jacksonville plan in Freebies Engine by Log Studio Lab.