Miami gives a swimwear or resort store two dated anchors and one season to plan around. SwimShow takes over the Miami Beach Convention Center on June 5 to 7, 2027, Art Basel Miami Beach is a December fair (the 2026 edition is listed for Dec. 4 to 6), and the Atlantic hurricane season sits between them. PortMiami's own page counts 8,564,225 cruise passengers in its latest fiscal year, and the Florida Department of Revenue lists a 1 percent discretionary sales surtax for Miami-Dade County, so a mix-and-match swimwear offer should say what is and is not included in the price. This page lists the dates and figures from the organizers and agencies, then builds the offer.
Build the mix-and-match set so any top pairs with any bottom at one price, and set the dates to start before the show and end after it. See the plan requirements on the pricing page for the bundle templates.
Source: SwimShow
Word the offer around ship dates, because the Atlantic hurricane season runs from June 1 to Nov. 30 and an average season has 14 named storms. Keep a delivery notice ready to switch on if a storm threatens your carrier's route.
Run a resort set for Art Basel week. The hurricane season has closed by then, so ship dates are less exposed, and the offer can end with the fair.
Source: Art Basel: Miami Beach
The Florida Department of Revenue lists a discretionary sales surtax of 1 percent for Miami-Dade County. Tell shoppers whether the mix-and-match price includes tax, and test a Miami address at checkout before the offer goes live.
Build it with the Mix & match template.
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Let shoppers pick any top and any bottom from a set for one fixed price, timed to the run-up to SwimShow on June 5 to 7, 2027. Mix and match fits swimwear where tops and bottoms are sold as separate pieces.
Source: SwimShow
Offer a limited set of mix-and-match resort pieces for Art Basel week in December and end it with the fair. The 2026 edition is listed for Dec. 4 to 6, and the page posts no 2027 dates, so set exact dates when they are posted.
Source: Art Basel: Miami Beach
PortMiami's page counts 8,564,225 cruise passengers in its latest fiscal year. A travel-size swim and sun set with a shipping promise that lands before sailing day speaks to that audience, and the dates are the shopper's own.
Source: Miami-Dade County: PortMiami
Miami combines a swimwear trade show, a December art fair, a large cruise port and a long hurricane season, so a swim and resort store can plan product drops and offers around dated events and stop them when a storm threatens delivery.
SwimShow lists its next edition at the Miami Beach Convention Center for June 5 to 7, 2027.
SwimShow (accessed October 10, 2026)
Art Basel lists the 2026 Miami Beach edition as Dec. 4 to 6, 2026 and posts no 2027 dates.
Art Basel: Miami Beach (accessed October 10, 2026)
PortMiami's page says the port welcomed 8,564,225 cruise passengers, up from 8,233,056 the previous fiscal year, an increase of 4.02 percent; the page does not name the year.
Miami-Dade County: PortMiami (accessed October 10, 2026)
The same page says the port handled more than 1,120,913 twenty-foot equivalent units of cargo in the last fiscal year.
Miami-Dade County: PortMiami (accessed October 10, 2026)
The Florida Department of Revenue's 2026 surtax table lists Miami-Dade County with a total discretionary sales surtax of 1 percent, made of two surtaxes of 0.5 percent that took effect on Jan. 1, 1992 and Jan. 1, 2003 and have no expiration date.
Florida Department of Revenue: DR-15DSS, Discretionary Sales Surtax Information for Calendar Year 2026 (accessed October 10, 2026)
NOAA says that by its 1991 to 2020 normals an average Atlantic hurricane season has 14 named storms, 7 hurricanes and 3 major hurricanes.
NOAA National Hurricane Center: Climatology (accessed October 10, 2026)
The Atlantic hurricane season is defined as June 1 to Nov. 30, so SwimShow in early June opens the season's first week and Art Basel in early December falls after it has closed.
NOAA National Hurricane Center: Climatology (accessed October 10, 2026)
Not tax advice. Confirm current rules with the state revenue department before you rely on a date or an exemption.
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